Marketing Automation

Put Your Marketing on Autopilot.
Wake Up to New Leads Every Morning.

What if your marketing worked 24/7 — sending the right message, to the right person, at the right time — while you focused on running your business? That's marketing automation.

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Works 24/7 — even weekends
Set it up once, runs forever
No ongoing manual work
Simply Put

What Is Marketing Automation, Really?

Imagine you hire a super-smart assistant who knows exactly when to follow up with every lead, what to say, and never forgets anyone. They remember every customer by name, know what they've looked at, and always reach out at the perfect moment.

That's what automation does — except it's software, not a person. And it works 24/7 without a salary, sick days, or coffee breaks.

Right now, when someone visits your website or fills out a form, what happens? If the answer is "nothing" or "we try to call them back later" — you're losing customers.

Marketing automation automatically sends the right emails, messages, and follow-ups based on what each person does. Someone downloads your brochure? They get a helpful email. Someone abandons their cart? They get a gentle reminder. Someone hasn't visited in 30 days? They get a "we miss you" message. All of this happens automatically, all day, every day.

Never Miss a Lead Again

Every person who shows interest gets the right follow-up — whether you're in a meeting, asleep, or on holiday.

The Right Message, at the Right Time

Not a generic blast. Each person gets a message based on exactly what they did and where they are in their journey.

Scales Without Extra Headcount

Whether you have 10 leads or 10,000, automation handles them all — simultaneously, without hiring more staff.

Your Automation Workflow
Trigger
New Lead Signs Up
Send Immediately
Welcome Email
Instant
Build Trust
Helpful Value Email
Day 3
Prove It
Case Study / Proof Email
Day 7
Close the Deal
Special Offer Email
Day 14
🎉
New Customer!
All automated. Zero manual effort.
The Power of Drip

What Is a Drip Campaign?

Your Email Sequence
Email 1
Welcome & Introduction
Day 0
Email 2
Useful Tips & Value
Day 3
Email 3
Social Proof & Results
Day 7
Email 4
Special Offer
Day 14
Cold Lead
Warm Lead
Paying Customer!
🎉 Paying Customer!
Think of It This Way

Like Watering a Plant — A Little Each Day

A drip campaign is a series of pre-written emails that automatically send over days or weeks — one at a time, spaced apart perfectly.

Think of it like watering a plant. You don't dump a whole bucket of water on it at once — that would overwhelm it. Instead, you drip a little water each day. That's exactly what a drip campaign does: each email gives your lead a small, valuable piece of information that builds trust and moves them closer to buying.

The most beautiful part? You set it up ONCE, and it runs forever. Every new lead — whether they sign up today or three years from now — gets the exact same perfect sequence automatically.

80%
of sales require 5+ follow-ups — most businesses give up after 1
4x
higher open rates compared to one-time email blasts
24/7
works while you sleep, eat, and run your business
1x
set up effort for unlimited leads, forever
What We Build For You

6 Types of Automation That
Work While You Sleep

Each one is a different "scenario" — a different situation where automation saves you time and wins you customers.

Welcome Series

Your first 3-5 emails when someone new joins. Sets the tone, builds trust, and introduces your brand. Think of it as your automatic first impression — and it's perfect, every time.

Lead Nurture Sequence

Turns cold leads warm. Shares value, answers common objections, and builds desire over 2-4 weeks. By the end of the sequence, they already trust you before they've even spoken to you.

Abandoned Cart Recovery

Someone almost bought — but left without completing. An automatic "hey, you forgot something!" email brings 10-15% of them back to finish their purchase. That's free revenue you're currently leaving behind.

Re-engagement Campaign

Win back customers who've gone quiet. If someone hasn't opened an email or visited in 30+ days, a "we miss you" sequence with a special offer automatically fires — bringing them back to life.

Post-Purchase Follow-up

After someone buys: a thank you, helpful how-to tips, a review request, and cross-sell suggestions — all automatic. Turns one-time buyers into repeat customers and generates reviews without you lifting a finger.

Event / Webinar Sequences

Running an event, workshop, or webinar? Before, during, and after — reminders, follow-ups, and replay links — are all automated. Maximum attendance, zero manual coordination.

Our Process

How We Set It All Up For You

You don't need to be technical. We handle everything from strategy to launch — you just approve the plan.

1

Map Your Customer Journey

We sit down (virtually or in person) and map out every touchpoint where a lead interacts with your business — from first visit to loyal customer. We find every gap where automation can help.

2

Write the Emails

Our copywriters craft compelling, helpful emails in your brand voice — emails that people actually want to read, not immediately delete. Every word is intentional and conversion-focused.

3

Build the Workflows

We set up all the triggers, conditions, and timing inside your automation platform. "If they clicked this link, send this email. If they didn't open after 3 days, send a follow-up." All the logic, handled by us.

4

Design the Templates

Beautiful, mobile-friendly email designs that match your brand colours, fonts, and feel. Your emails will look professional and polished — whether opened on a phone, tablet, or desktop.

5

Test Everything

Before going live, we test every single flow, every link, every trigger, every email on multiple devices. We simulate real user scenarios so nothing breaks once it's out in the wild.

6

Launch & Optimise

We go live, then keep watching. Open rates, click rates, conversions — we track them all and keep improving. This isn't "set and forget" for us — it's a living system we continually sharpen.

Platform Agnostic

We Work With the Tools You Already Have

Already on Mailchimp? Great. Thinking about HubSpot? We know it inside-out. No need to switch — we work with whatever platform fits your business and budget.

🐵

Mailchimp

Great for small businesses getting started

Klaviyo

Best-in-class for eCommerce automation

HubSpot

Full CRM + automation in one platform

ActiveCampaign

Powerful automation with smart CRM

ConvertKit

Favourite for creators and course builders

Brevo (Sendinblue)

Excellent value — email, SMS & WhatsApp

Zapier

Connects 5,000+ apps — the glue for automation

Make (Integromat)

Advanced visual automation for complex flows

Don't know which tool is right for you? Tell us your situation and we'll recommend the best fit — no upsell, just honest advice.

H2 Marketing team working on automation
100% Done For You
You approve, we build and launch
Why H2

We're Not a Software Tool. We're Your Automation Partner.

Most automation platforms just give you the software and leave you to figure it out. We do the whole thing for you — strategy, writing, building, testing, launching, and improving.

We Set It Up, You Sit Back

Full done-for-you service. We handle every technical detail. You just approve the strategy and watch leads come in.

Works With YOUR Tools

We integrate with whatever platforms, CRMs, or software you already use. No need to rip everything out and start over.

Startup-Friendly Pricing

Enterprise-grade automation at prices that actually make sense for growing businesses. No VC-funded bloat — just real value.

You Own Everything

All workflows, email templates, lists, and assets are yours. If you ever leave (though we hope you won't), you take everything with you.

Ongoing Optimisation

We don't just set and forget. We watch the numbers monthly — open rates, click rates, conversions — and keep improving your flows.

Ready to Automate?

Stop Chasing Leads Manually.
Let Automation Do the Heavy Lifting.

Book a free call and we'll map out your first automation workflow — on the house. No commitment, no sales pressure. Just a clear plan for how automation can work for your specific business.

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